The Coldwell Banker®
Seller Services Guarantee
The Coldwell Banker® Seller Services Guarantee is the commitment that Coldwell Banker® and your Coldwell Banker Sales Associate will perform the services stated below as part of the exclusive listing agreement on your property.
Competitive Market Analysis
We will provide you with a current Competitive Market Analysis and assist you in determining the most effective list price for your property.
Marketing Action Plan
We will present a customized, written Marketing Action Plan to market your property. This may include an Open House, when appropriate, or other options like the Blue Ribbon Preferred program.
Home Enhancement
We will develop a plan to enhance your property’s ability to attract buyers, as described in the Coldwell Banker® Home Enhancement Guide.
Coldwell Banker Action Team
We will present your property to your Coldwell Banker® sales team. We will share with you the team’s recommendations to help realize the best price for your property.
Promotion to Other Brokers
We will promote your property to other Brokers and Sales Associates in the area.
Multiple Listing Service
We will prepare a plan for your property to appear in the local Multiple Listing Service. The information will be submitted by the selected date for the property’s debut on the market to achieve maximum impact.
Direct Marketing
We will distribute promotional materials on your property to key market areas to attract potential buyers.
Coldwell Banker Yard Sign
We will place a Coldwell Banker® FOR SALE sign on your property to help generate calls to our office from prospective buyers.
National and Local Advertising
We will review with you how our national and local Internet, print, radio and TV advertising will help attract the greatest number of buyers to your property.
coldwellbanker.com
We will make information about your property available on our award-winning Web site, and promote it online - 24/7 - with unique resources like New Listing Notifications® and My Coldwell Banker®.
REALTOR.com®
Your property will also receive added exposure through REALTOR.com®, the official Web site of the National Association of REALTORS®.
Home Finding Process
We will review the Coldwell Banker® HomeBuyer Guidebook with you to acquaint you with the home finding and buying process from property selection to closing procedures.
Marketing Activity Report
We will provide you with a Marketing Activity Report on a regular basis to keep you informed of competitive market conditions, buyer activity and the actions we have taken to market your property.
Personal Touch and Timely Response
We will return your phone call or e-mail within 24 hours or less and provide you with a weekly progress report on the promotion of and sale of your property.
Seller Disclosure
We will present your written disclosure regarding the condition of your property to buyer prospects to assist them in preparing an offer. You will keep me informed of any changes in the property and keep the information current on the disclosure form.
Purchase Offers
We will review all purchase offers as they are presented, and we will negotiate on your behalf to reach a purchase agreement with terms that are favorable and protective for you.
Closing the Sale
We will monitor and inform you of the progress of the transaction, including the satisfaction of all contingencies and conditions during the entire transaction.
Financing Alternatives
We will provide prospective buyers written pre-approval prior to showing your property and discuss the likely impact of each alternative on your side.
Estimated Net Proceeds
We will furnish you with an estimate of the proceeds you can expect from the sale of your property.
Representation
We will review with you how we will represent you or the transaction. This will be thoroughly discussed and clearly presented for your consideration.
Coldwell Banker® Home Protection Plan
We will provide you with information regarding a warranty on the operating systems of your house to increase the marketability of your property and help reduce your liability to the buyer.
Should Coldwell Banker® not perform the services as stated above, you are entitled to terminate the exclusive listing agreement on your property. Please keep in mind that state and local regulations and practices may restrict some services. Written termination must be presented by you in person to the Office Manager. You also agree to provide Coldwell Banker® with an opportunity to correct the situation within a 24-hour period following the delivery of the termination notice. If the exclusive listing agreement with you is terminated, the termination provisions of the exclusive listing agreement shall apply.
> Click here to download a PDF of the Seller Guarantee.
For more information about Coldwell Banker® Seller's Service Guarantee, e-mail us or call our Concierge® representative at 273-7293 ex.241
If your property is currently listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
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